Digital marketing isn’t only about increasing your online sales or improving your Search engine results. Of course, these factors are important but they are not the only things you and your team should consider. It’s about how you can increase your brand awareness and its exposure so that a global audience can see what are your offerings, how do you serve them and what changes your brand and products can bring in this social world.
Is Your Digital Marketing Campaign Creating Effective Brand Awareness?
Take a minute and think “are your marketing strategies helping you to increase your brand awareness.” Chances are they might not be. This means you need to change your strategies right away.
Nowadays, almost every business use social networks. They post everything that comes into their head on every social media platform they’re active. Sometimes they also join some social media platforms just for posting and not because they are relevant to their business.
But the truth is, if you want your social efforts to be more effective, you need to use social platforms properly and wisely. Just don’t use each and every platform that is not relevant to your business, it might only consume your efforts and time and won’t produce any positive effect. For example, Pinterest is not the perfect fit for companies selling cleaning and electronics products. LinkedIn isn’t a perfect platform for a boutique clothing store.
So, do ponder over what you are posting and where you are posting in the social media arena. For example, for super professional related things use LinkedIn. For news and current happenings use twitter. If you use these platform in a proper way, you can see immediate improvement in your social media traffic.
There are numbers of free platforms that you can use to increase your brand awareness, but that doesn’t mean you should stick to these only. In fact, paid efforts can actually give a huge boost to your marketing efforts.
For example, take Facebook advertising. While simply posting your content on Facebook is a start, if you actually promote that content through Facebook’s paid platform you can reach out to thousands of people. And the best part is you can reach to the audience that is out of your reach.
Email lists should be a part of each and every digital marketing effort you are putting. You can make a list and can use it to send targeted emails from time to time. These emails will remind your users that you are always at their disposal. Consequently, you will be at the top of their mind whenever they need your service.
Every time you post something, try to tag another brand or person (influencers) in your social media post. This will not only give them a little recognition (which they will love) but will also alert them about your post, and encourage them to share it with their followers. This way you can increase your reach and gain some qualified customers.