SMO and Content Marketing for a Strong Virtual Presence in Adventure Sports Industry
Social Media Management And Website Content Creation Services
Project Details
Service:
Social Media Management And Website Content Creation
Industry:
Tourism and Adventure Sports
Title

Driving registrations from adventure sports enthusiasts for a Spanish paragliding service provider based in Tenerife with social media optimization.

Summary

Our client is a paragliding service provider authorized by the Canarian Govermment and a member of Professional Tenerife´s Paragliders Association. We created engaging website content and articles that attracted adventure seekers from Spain, France, and UK leading to significant leads. We successfully managed our client’s social media accounts with attractive images that generated interests from adventure enthusiasts across Europe and America.

Industry

Outdoor Sports

Users

Adventure seekers, Travellers, and Sports Enthusiasts

Team members

3 Oodlites

Challenges

  • Setting up a blog
  • Our client wanted us to drive organic traffic to his website, and one way to do that was to put more content on the site. We focussed on doing that by posting articles regularly on the website, but the blog section was missing on the website.

  • Analytics was not properly embedded
  • Initially, we faced problems in tracking leads, and could not measure website performance for a few weeks.

  • Keywords were not properly inserted
  • For the English Language, there was no keyword strategy in place so ranking high in organic web searches was a challenge.

  • Regional language limitation
  • With the multilingual website, we had to focus on all languages. It was challenging to spot good reference websites for the respective languages. Conducting off page SEO activities in Spanish and French was challenging as we had to translate the content before submitting on third party sites.

Solution

Our team of content writers, digital marketers, and graphic designers were successful in matching the client’s expectations. Here’s how we overcame the content development and digital marketing challenges -

  • Since there was no blog tab present on the website, we had to incorporate a blog section in not only English but also in Spanish and French.

  • To track all the leads we had to set up funnels and conversion properly in analytics to evaluate the leads we were generating.

  • Our content writer refined the existing website content, meta titles and descriptions using keywords shortlisted by us. It helped us to rank the website on the first SERP page of Google.

Results

We successfully achieved our client’s objective of developing the content within a short span of time to deliver the following results -

  • We established the client’s vision and mission to establish the brand as a recognized paragliding service provider

  • We increased their website traffic by more than 50%

  • Our services increased their leads by 60%

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